Wednesday, August 2, 2017
9:00 am - 10:00 am
Continental Breakfast and Training Registration
10:00 am - 12:00 pm Morning Training Session ARecruiting on a Budget: Boots on the Ground (Read More) Come ready to be inspired and stimulated with new ideas and approaches to talent sleuthing in this highly interactive session! You will participate in leveraging some standard practices where you can add your own personal or industry touches and return to your office with encouragement and adaptable/implementable ideas. Yes! There will be door prizes! Jo Weech Head of Talent | 9:00 am - 12:00 pm Full-Day Training Session D: TALENT CONGRESSData Analytics for Recruiting Success (Read More) PART I: (9:00 am - 12noon) The first part will cover tracking outbound messaging and activity, and how to leverage that data to budget your outbound strategy, track its effectiveness and understand how engagement and satisfaction data can be used in your outbound messaging to increase your social recruiting results. Part II (1:00 pm - 4:00 pm) The second part will focus on how to hone in on tracking inbound prospects and applicants more accurately, understand costing of applicants and interviewees, and hires clearly, and link recruiting and sourcing efforts to business impact. Attendees are encouraged to send in their current KPIs and metric tracking practice prior, as well as their 2017 / 2018 plans for improvement, as new KPIs and data analysis concepts will be introduced and created for each attendee in roundtable exercises. The workshop is designed for senior level recruiting leaders who manage employment branding or recruiting teams or key management or business intelligence personnel who work with such leaders to present data regularly to business leaders.
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12:00 pm - 1:00 pm
Luncheon
12:45 pm - 2:45 pm Social Recruiting Training - Afternoon Session BRecruiter Bootcamp: Search Strategies & Profile Development (Read More) Leveraging Social Media to locate and engage with top talent is crucial in today's competitive market. In order to extract relevant candidate information you need to have practical tools available in your sourcing arsenal. In this session recruiters will gain tips for branding on social media and leveraging user generated content to locate top talent. Participants are required to bring a laptop for an interactive session.
| 12:45 pm - 4:00 pm Full-Day Training D: TALENT CONGRESS ContinuedData Analytics for Recruiting Success (Read More) Part II (1:00 pm - 4:00 pm) The second part will focus on how to hone in on tracking inbound prospects and applicants more accurately, understand costing of applicants and interviewees, and hires clearly, and link recruiting and sourcing efforts to business impact. Attendees are encouraged to send in their current KPIs and metric tracking practice prior, as well as their 2017 / 2018 plans for improvement, as new KPIs and data analysis concepts will be introduced and created for each attendee in roundtable exercises. The workshop is designed for senior level recruiting leaders who manage employment branding or recruiting teams or key management or business intelligence personnel who work with such leaders to present data regularly to business leaders.
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3:00 pm - 5:00 pm
Content Development (Read More)
Employee perspectives must validate the culture and keep your messaging aligned with the experience of working for your company. But there's a way to get those engaging stories and recruiting content to almost write themselves. Crystal will work with workshop participants to draft messages, evaluate the quality of the message and identify objectives and how to develop a content strategy. Through group activities, participants will gain hands on experience in effective content development and messaging.
5:00 pm
Afternoon Social Recruiting Training Concludes
Thursday, August 3, 2017
7:45 am
Continental Breakfast and Registration
8:20 am - 8:30 am
Welcome & Introduction by Conference Emcee Allison Kruse
8:30 am - 9:15 am
#Tribes - The Foundation of Inspiring Social Content (Read More)
At #SRSC Austin this August, Andres Traslavina, Director of Global Recruiting at Whole Foods Market will discuss the foundation for social content. During his talk he will highlight key data points, tough lessons learned, and their ambitious ideas for the future. Learn how TA can partner with cross-functional teams. Whole Foods Market's Social Media Senior Director Lisa Grimm will join Andres on stage to provide the point of view of someone who has led one of the best social brands in the world (top 20). Don't miss the dynamic presentation!
9:15 am - 10:00 am
A Roadmap to Building a Social Recruiting Program (Read More)
Join us for this information filled session on how to establish and scale your social recruiting team and handle communication internally. Adraina will discuss relationships with Leadership, Marcom and Legal/Compliance; How to select or validate the social channels and apply a phased approach to your launch or expansion; Tips for creating content, as well as monitoring and engaging on social channels; How to analyze success - what you should be tracking. Don't miss it!
10:00 am - 10:45 am
Useful is the New "Human" (Read More)
In this world of endless choices, options and distractions, we stay interested in and crave certain goods, services, brands and resources for different reasons -- all of which align with usefulness. Simply, we don't seek, or want, what we can't use. A human approach in talent acquisition is essential, but we are all, in the end, humans -- we should have that down! So what's next? We must transcend being simply human to being useful to our target talent. In this dynamic talk, hear Tracey Parson's ahead-of-the-curve thinking on creating a useful candidate experience, why “thought leadership” is not as valuable as “trusted resource,” and what you can implement in your recruitment marketing strategy to continually be useful to your universe of people in creative ways.
10:45 am - 11:15 am
Networking Break
11:15 am - 12:15 pm
Panel Discussion: Quantifying the Impact of Modern Recruiting Strategies (Read More)
Recruiting has gone through a revolution. From job postings and resumes to sourcing and selling. Navigating technology and marketing as a recruiter is one thing but how do you quantify those strategies? Join Kyle Lagunas, Research Manager, Emerging Trends and Technologies in Talent Acquisition, IDC and panelists will engage in a lively panel discussion on what works and what doesn't work.
12:15 pm - 1:00 pm
Networking Lunch
1:00 pm - 1:45 pm Track A: Recruiting StrategiesImplementing an Inbound Recruiting Strategy (Read More) Marketing is having great success using inbound strategies while recruitment is still stuck on interruption methods (spray and pray). Bringing valuable content to social media, email, your website, and other channels to attract visitors to your Careers site or job descriptions, you can create an inbound funnel. With inbound recruitment, applicants find you and there is less need for expensive job boards and postings. Learn how to build a solid strategy in this session from two employer brand geeks.
Take-aways:
| 1:00 pm - 1:45 pm Track B: Recruiting & EthicsThe Association of Talent Acquisition Professionals Working Session - Ethical Social Recruiting (Part I) (Read More) The Association of Talent Acquisition Professionals (ATAP – http://atapglobal.org) has a primary goal of establishing a Body of Knowledge for the profession, which in turn will help to establish common standards for education, measurement and ethics. To establish this Body of Knowledge, ATAP will be gathering quantitative and qualitative data from a variety of sources, including working sessions at conferences such as SRSC. We invite you to join us for a working session (meaning that all those who attend are expected to participate and get to work) to discuss and debate the ethics of social recruiting, specifically on topics related to honesty and transparency, follow-up, discrimination and more. The ultimate result will be a common set of ethics that will be used to improve the social recruiting experience for all stakeholders, recruiters and candidates alike. Bring your current practices and be ready to share and discuss this important topic that is essential to advancing how social recruiting is commonly understood and managed. |
1:45 pm - 2:00 pm
Networking Break
2:00 pm - 2:45 pm Track A: Recruiting StrategiesPutting Technology To Work For You: The 10 Best Social Media Recruiting Tools (Read More) To make an impact as a recruiter, you’ll need to run your presence like an election campaign. You’ll want to appeal to multiple networks, track what people are saying about you and prompt those people to leave a positive review every time they check out of your site. If that sounds like a lot of work, it’s because it is a lot of work. Luckily, there are a ton of programs out there that can help you manage your social presence without losing your mind. Join us for this informative session where Craig Fisher will walk attendees through the 10 top recruiting tools that are definitely worth a download. | 2:00 pm - 2:45 pm Track B: Recruiting & EthicsThe Association of Talent Acquisition Professionals Working Session - Ethical Social Recruiting (Part II) (Read More) The Association of Talent Acquisition Professionals (ATAP – http://atapglobal.org) has a primary goal of establishing a Body of Knowledge for the profession, which in turn will help to establish common standards for education, measurement and ethics. To establish this Body of Knowledge, ATAP will be gathering quantitative and qualitative data from a variety of sources, including working sessions at conferences such as SRSC. We invite you to join us for a working session (meaning that all those who attend are expected to participate and get to work) to discuss and debate the ethics of social recruiting, specifically on topics related to honesty and transparency, follow-up, discrimination and more. The ultimate result will be a common set of ethics that will be used to improve the social recruiting experience for all stakeholders, recruiters and candidates alike. Bring your current practices and be ready to share and discuss this important topic that is essential to advancing how social recruiting is commonly understood and managed. |
3:00 pm - 3:15 pm
Networking Break
3:15 pm - 3:25 pm
Sponsorship Showcase: Symphony Talent
3:30 pm - 4:15 pm
Leveraging LinkedIn to Become a Better Talent Advisor (Read More)
Up your game by learning how to use LinkedIn for strategic insights and competitive intelligence. Join us for this meaty session full of tips and tricks for upping your recruiting game. Learn how to be a better talent advisor by maximizing the features and functionality. In this session, Jim Schnyder, Sourcing Lead for PepsiCo will explore:
4:15 pm - 4:25 pm
Sponsorship Showcase: getTalent
4:30 pm - 5:15 pm
The Next Generation of Social Recruiting: Leveraging Your Brand's Personality for Social and Recruitment Marketing (Read More)
Talent acquisition has changed dramatically over the years. Candidates are now profoundly informed consumers with more concern about company culture than ever before, and continuing to attract top talent means developing new strategies that appeal to these applicants. Social recruiting isn’t just sharing job posts on social sites; it is about working with your marketing team to create a strategic social plan and develop engaging content to grow talent pools, offer an impactful candidate experience, nurture passive candidates over time and win over today’s savvy job seekers with unique career opportunities and benefits. The collaboration of HR and marketing departments can yield more effective hiring strategies and execution, higher productivity, increased brand awareness, innovation and a decrease in the time and money spent on recruitment activities.
This sea of change from simply posting job openings on social media to a longer-term approach of building brand awareness, trust and credibility, has also forced HR teams to become more sophisticated with recruitment metrics, enabling employers to make smarter, more scientific hiring decisions. In addition to highlighting case studies of iCIMS customers who are seeing success in social recruiting, this session will explore proprietary and external data from iCIMS to help recruiters and hiring managers better understand hiring supply and demand, social and mobile recruitment behavior and trends.
5:15 pm - 6:15 pm
Networking Cocktail Reception
Friday, August 4, 2017
8:00 am
Continental Breakfast
8:30 am - 9:15 am
Your People are Your Voice - Leverage Employee Brand Advocates (Read More)
Learn about Dell’s commitment to engaging and training their employees on social media including history and design of their various advocacy programs. Hear specific examples and success stories including:
9:15 am - 10:00 am
The Future of Recruiting: What’s Now, What’s Next, & What Really Matters
10:00 am - 10:30 am
Morning Networking Break
10:30 am - 11:15 am
Major Recruiter Mistakes and How to Fix Them (Read More)
2017 is one of the hottest markets for hiring that companies have seen in years. With increased requisition loads, there are major mistakes being made in the recruiting process. In this session, Will Thomson will review these mistakes and talk about how to resolve them. He will discuss recruiting tools that can be utilized to find the talent, reduce administrative tasks and then how to use the human skills to separate your company from the competition. He will discuss in detail how to "Link out" of LinkedIn. Lastly, he will address how to determine if you have the right recruiters in place today to attract the talent and what you can do to correct the mistakes to help your organization grow.
11:15 am - 12:00 pm
The Millenial Fit: Strategies for Helping Millennials Find the Right Job (Read More)
An overwhelming majority of Millennials don’t much like their jobs: 71 percent told researchers that they are either not engaged or actively disengaged at work. It doesn’t have to be this way.
In this session, Dan Sines, CEO of Traitify, will explore strategies for cultivating fruitful and lasting relationships with Millennial workers and their successors, Generation Z. For example, learn how to deploy the customer-relations strategies of companies like Amazon and Netflix to understand the tastes and desires of your employees and take action to fulfill and engage them.
A Millennial himself, Dan is expert at helping companies of all sizes and industries improve when it comes to hiring, developing, and retaining talent.
12:00 pm - 1:00 pm
Networking Luncheon and Explore the Expo Floor
1:00 pm - 1:45 pm Track C: Strategic SourcingSocial Sourcing Strategies for Increased Engagement (Read More) More than 8 in 10 online Americans use Facebook and over twice of those users are on Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%). Not only are candidates using social on a casual basis, employers now have the ability to meet candidates on their scrolling grounds with job ads on Facebook and even a few have begun advertising availability on Snapchat. As employers, we have the ability to source for talent we’re interested in on social media, and then cater our job descriptions and recruitment messaging to common values among your target pool. With these actions in place, not only are we meeting candidates where they’re already hanging out, we’re creating messaging that speaks to what they’re sharing online.
In this session, Maren Hogan will cover:
| 1:00 pm - 1:45 pm Track D: Employer Branding & Recruitment MarketingStory-based Content to Attract the Right Candidates (Read More) Chloé Rada from Sodexo and Lauryn Sargent from Stories Inc will give you a crash course on developing great story-based content to attract the right candidates. After hearing specifically how Stories gets great employee stories, and showing real life examples of content that has worked for Sodexo, you will be excited and ready to tackle a recruitment marketing project at your organization.
Session Takeaways: - Learn how to apply what you already know about interviewing to get the best content from your storytellers - Turn those stories into finished pieces that engage candidates - How to stretch your dollars by repurposing this content throughout the candidate experience - Creative and unexpected ways to share your story content |
1:45 pm - 2:30 pm Getting Your Unfair Share of Talent Through Relationships (Read More) In this session, Jared will discuss how salon owners start relationships with stylists to eventually convert them to hires from some key sources:
| 1:45 pm - 2:30 pm Executive Buy-in for Recruitment Marketing (Read More) This session will cover how to effectively pitch recruitment marketing to your executive board and stakeholders. In this session, panelists from Dell, Indeed and HomeAway will discuss how to:
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2:45 pm - 3:30 pm
Using Brand Ambassadors to Engage Candidates More Effectively (Read More)
Regardless of which industry you’re in, building a strong brand requires that all employees feel connected to the corporate brand and understand their role in turning brand aspirations into reality. If you’re not inspiring your talent to be brand ambassadors, you’re missing out. To build a strong corporate brand, you need brand ambassadors – employees who are thoroughly engaged, connected and committed. Join us for this case study session with Southwest Airlines! Amber Cowart will walk through what to look for when selecting brand ambassadors, teaching them to connect and ultimately cultivate powerful brand ambassadors.
3:30 pm - 4:15 pm
#SRSC - Let's Bring it Home! (Read More)
Join us for this unconference style discussion session to solidify all of the lessons learned over the course of 3 days. SRSC emcee Allison Kruse will facilitate the wrap up to help you bring the valuable takeaways home with you when you leave SRSC Austin.
4:15 pm
#SRSC adjourns